The challenge was to communicate a series of dry points in a clear and engaging way that provoked a sense of responsibility from the participants.
We took a lead from the tactile nature of post and played on the emotional connection people have with sending and receiving it. A combination of clean graphic design, and painstakingly handmade items were pieced together through a combination of stop frame and post.
The result is a playful but informative film, that adds warmth and personality to a potentially uninspiring subject matter.
Studio Lovelock produced a beautiful, creative video for us which brought to life some potentially dry information in a clear and engaging way. A pleasure to work with!
TNS | Design Director
Creative Direction Joe Lovelock
Script Chloe Kay
Illustration Rosie Lovelock
Graphic Design Pascal Barry
Photography Joel Devlin
Animation Joe Lovelock
Sound design Matt Stephens