To stand out in a crowded social media landscape you need the perfect combination of content and visuals. We create effective social campaigns that engage and delight audiences with eye-catching, shareable content.
Our Creative Process
Over the years we’ve refined a methodology that promotes strategy, creative flair and robust project management. We’ll work closely with you to establish a framework for objective decision making. This gives us the creative freedom to get beyond the generic without losing sight of the project goals.
Initially we focus on building a deep understanding of who your audience is, what message you want to convey to them and what you want to achieve with the campaign. Armed with a clear set of project goals, we start to consider the most effective ways to achieve them.
Workshop | Research | Strategy | Positioning | Tone of voice
We search for the big idea that captures the essence of the message and which will underpin all the visuals. It should communicate to the target audience in a fresh and engaging way, and allow us to keep everything consistent and coherent.
Concepting | Moodboards | Initial Visual Ideas
Look & Feel
We search far and wide for the most effective visual aesthetic to bring your message to life and emotionally engage your audience. Together, we’ll review the designs against the core objectives, and then refine them through several rounds of feedback and development.
Moodboards | Visual Design | Feedback | Development
Design Execution and Animation
With the concept and visual aesthetic pinned down, we design and animate all the final assets, ensuring they’re optimised for maximum effectiveness on the chosen social channels.
Design | Animation | Polish
As well as making sure you have everything you need to execute the campaign, we can help you maintain brand identity across all your social channels with editable templates for future assets and campaigns.
Testing | Training | Handover | Support
“Studio Lovelock helped bring our ideas to life in a stunning way. They went above and beyond to create superb stop motion assets which played an integral role in the success of a hugely popular campaign.”
Design Director | BBC Creative