Brand Identity Design
Your brand needs a distinctive personality to transcend the noise and make authentic emotional connections. We create strategic, eye-catching, effective brand identity systems that grow, engage and delight audiences.
Our Creative Process
Over the years we’ve refined a methodology that promotes strategy, creative flair and robust project management. We’ll work closely with you to establish a framework for objective decision making. This gives us the creative freedom to get beyond the generic without losing sight of the project goals.
Initially we focus on building a deep understanding of what it is that makes your business tick and why you’re unique. We’ll work with you to define clear project goals and then start to consider the most effective ways of achieving them.
Workshop | Research | Strategy | Positioning | Tone of voice
We cast the net far and wide to find distinctive, exciting ways to visualise your brand and communicate the values it stands for.
Concepting | Moodboards | Initial Visual Ideas
Develop & Refine
We’ll present our strongest ideas and together we’ll review them against the strategic objectives. We then go through a cyclical process of developing, testing and refining. This ensures that the end result is as effective at meeting business objectives as it is visually impactful.
Testing | Feedback | Development | Improve
Implementation & Ongoing Support
Finally, we roll out the branding across all collateral and handover a full suite of the branding assets. To ensure smooth and consistent implementation, we provide clear usage guidelines along with ongoing support.
Polish | Guidelines | Implementation | Handover | Support
“Just seen the logo on the credits ‘end board’ as it will be broadcast. Just cannot tell you how happy we are with this. Thank you so much for all your hard work and genius.”