Animation | Social

CBeebies Social Content


Playful social content to promote CBeebies website and it’s educative activities

PROJECT DETAIL

Overview

CBeebies approached us to create the visual for a social media campaign to help promote the CBeebies website and their suggested playtime activities.

Our response to the brief was to create a friendly hand drawn character that both represents and supports parents – highlighting the trials and tribulations of parenting and presenting the CBeebies website activities as the problem solver.

 

 

Credits

Art Direction– Joe Lovelock
Illustration – Tiffany Beucher
Animation– Joe Lovelock
Animation– Tiffany Beucher

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Character Development

To help get the message across, we developed a friendly hand drawn character that both represents and supports parents through the trials and tribulations of parenting

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Design Development

The design was developed to be instantly recognisable with the CBeebies brand and to offer an eye-catching visual, that along with the message, will hopefully resonate with the user.

 

 

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Animation

We animated a series of emotions and situations representing parents struggling with day to day parenting life. The end message being that the CBeebies website is a destination to inspire activities for restless children.

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