Animation | Branding | Social

BBC – Do Something Great


An animated identity for a social media campaign

PROJECT DETAIL

Overview

The BBC were running a campaign called ‘Do Something Great’ aimed at getting people to volunteer with a range of positive causes. We were asked to create a visual identity that could frame their social media campaign.

The visuals needed to stand out within peoples social streams, and reflect the upbeat tone. We created a series of looping animated icons in a clean vector style. The assets were then housed in a hexagon pattern as a nod to the communal aspect of the project.

Testimonial

Creative Direction  РJoe Lovelock
Illustration – Tom Gaul
Illustration – Tiffany Beucher
Animation – Tiffany Beucher

CLOSE

Cheering
nature
GifLoop
Sport
GifLoop_Chat
GifLoop_admin
letterGreen_02
Logo_loop
MicroVolunteer_1160
Dementia_1160